Livros

Leituras recomendadas

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- BERND, Schmitt[et al]. A estética do Marketing; trad. Lúcia Simonini – São Paulo: Nobel 2002.

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- KOTLER, Philip. O Marketing sem Segredos, trad. Bazan Tecnologia e Linguistica. – Porto Alegre: Bookman, 2005.

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- GAMBLE, Paul R. [et al]. A Revolução do Marketing, trad. Maiza Prande Bernardello – São Paulo: Futura, 2007.

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- PIMENTEL, Alex. Curso de Empreendedorismo – São Paulo: Digerati Books,2008

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-  SCHMITT, Bernand H. Marketing Experimental, trad. Sara Gerdanke – São Paulo: Nobel, 2000.

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- ROBINETTE, Scott e BRAND, Claire com LENZ, Vicki. Marketing Emocional: A maneira Hallmark de ganhar clientes para toda a vida. trad. Arlete Simille Marques – São Paulo: Makron, 2002